Our name is drawn from the Hindu and Sikh word ‘Seva’ which describes a concept of service for the good of humanity. This is our approach to advisory. Access to health, education and opportunity are both critical to a more equitable society and we are committed to providing outstanding and innovative service to ethical, purpose driven organisations making healthcare more accessible and effective.
We exist to help leaders of purpose driven organisations in the NHS, healthcare, pharma and life sciences harness long term thinking to create capability to survive and thrive in a disrupted world.
We do this by providing teams you can trust, advice you can action and sustainable capability to reach your business objectives. Our services are focused on strategy, culture, leadership, process and business systems.
We take our commitment to our clients and to society seriously. We believe that being trusted by you, our clients, to help you solve your most complex and important problems demands absolute integrity. As a demonstration of our commitment, we support the Chartered Management Consulting accreditation and require all of team members to commit to an oath modelled on the Hippocratic Oath.
We create sustainable capability to help purpose driven companies led by long term thinkers, prosper in a disrupted world.
We believe in the power of informality to unlock creativity and impact. We don’t do beauty parades or tenders - we do breakfast, lunch and dinner. Afternoon tea if you like.
Traditional advisory is stuffy, transactional and impersonal. We are advisors with personality and perspective focused on achieving impact.
Vijay is a strategic advisor in global health, technology and innovation. He is founder and CEO of health and life sciences focused challenger strategic advisory firm, Ceva Global. Ceva works with health and life sciences organisations to develop strategy and actions to face the disruption of the Anthropocene age. Until recently Vijay was Chief Operating Officer for FTSE 250 listed Capita’s private sector consulting division.
Previously Vijay worked with the NHS as a consultant and advisor, supporting transformation initiatives at Kings College Hospital and West Hertfordshire Hospitals NHS Trust. He was also a member of the team that set-up Greater Manchester’s devolved health administration and part of the leadership team that kicked off the transformation of Saudi Arabia’s health economy. More recently Vijay led the set-up of Prenetics retail COVID testing business and Thriva Health’s private sector clients business.
Vijay is a renal transplantee and an advocate for neurodiverse talent. He is an advisor to Kidney Research UK and a member of the charity’s Development Advisory Board. Vijay is also a Chartered Project Professional and holds an MSc in Public Policy and Management from Kings College London.
Hrithik recently completed his MBA from Indian School of business. He was a merit lister (Top 10%) and majored in Finance and Strategy. He is currently acting as an advisor to an Indian EdTech company on an M&A deal. Previously, he worked for three years as an investment banker at JP Morgan. He was aligned to the financial institutions group and worked across an array of M&A, debt, and equity deals. His role in JPM also included several responsibilities such as automation, L&D, and business development (crypto sector).
He holds a previous internship experience with Ernst & Young where he secured a PPO. He holds a bachelor’s degree in commerce and has completed 8 actuarial papers. On a personal level, he likes to wake up early and practise yoga. With a paragliding license, he is passionate about adventure sports.
Sarah Fisher is passionate about using her skills to help organisations in health solve complex problems and achieve their goals.
Sarah graduated from the University of Liverpool with a degree in Economics followed by and MSc in Health Policy, Planning and Financing from the LSE. Sara has worked on a variety of projects, including a large-scale transformation programme for a private healthcare provider.
Sara is an excellent communicator and facilitator. She prides herself on her ability to quickly build rapport with clients and stakeholders.
In her spare time, Sarah enjoys travelling. She is also an avid reader. She is learning how to play the guitar.
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